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How to Create an Emotional Customer Experience
Photo by paul bica As I announced last week, I am a guest blogger for the Total Customer Experience Leaders Summit, April 9-11 in Miami, Florida. My first pre-event post is “How to Create an Emotional...
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The Critical Element Missing from Your Customer Experience Programs
Photo by paul bica As a guest blogger for the Total Customer Experience Leaders Summit, April 9-11 in Miami, Florida, I posted my second pre-event article today called “The Critical Element Missing...
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A New Twist on Storytelling – The Cleveland Clinic Empathy Series Continues
Photo by paul bica To follow-up on my post “What’s Missing from Your Corporate Videos,” here is the next video in the Cleveland Clinic empathy series. “You’ll be moved by these life-changing stories,...
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What Your Customers Say When You Don’t – or Won’t – Listen
Photo by paul bica As a guest blogger for this year’s Total Customer Experience Leaders Summit (TCEL), April 9-11 in Miami, Florida, I posted the article “What Your Customers Say When You Don’t – or...
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Build Customer Relationships That Matter Through Social Media
Photo by paul bica Today on Customers 1st, I posted “Build Customer Relationships that Matter through Social Media” as a follow-up to last Friday’s post, “What Your Customers Say When You Don’t – or...
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Generational Marketing: To Know Them is to Engage Them
Photo by paul bica “It’s hard to give truly superior service if you don’t know who you’re talking to and what really matters to them.” – Kelly Mooney, author of The Ten Demandments Who are your...
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Create Authentic Brand Identities Through Storytelling
Photo by paul bica I believe in the power of storytelling and you should too. Why? There are many examples of how great storytelling evokes emotion, which causes your customers to take action. Here...
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Customer-Centric Culture: Why it Matters and How to Measure it
Photo by paul bica “A great customer experience can only be delivered by someone who wants to give it.” – Ian Luxford, Learning Services Director, Grass Roots During last week’s Total Customer...
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Innovating a Roadmap for Customer Experience
Photo by paul bica “There are no traffic jams along the extra mile.” – Roger Staubach, former star NFL quarterback Organizations that focus on improving the customer experience will strengthen their...
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How to Move Brands Faster and Longer in the Social Media Era
Photo by paul bica With new social media networks and platforms emerging almost every day, organizations must efficiently engage customers while delivering a cohesive experience that drives customer...
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